B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world--using the very process outlined in this book." --BERT JACOBS, chief executive optimist, The Life is good Company "B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a greatbrand. If you want to attract and retain highly profi table "brand lovers" rather than stalk newcustomers, then carefully read this book. B.J. wisely outlines why this is vital and importantly,how to actually do it in today's marketplace! -- DARRYL "DC" COBBIN, president, Brand Positioning Doctors,and former VP of Marketing, 20th Century Fox " Customers First tells the truth. I got a shiver up my back reading this book:What if my competitors read this and follow B.J.'s advice? I don't care what sizebusiness you run, you could and should do exactly as this book instructs.As I was reading, I kept thinking of ways to get my customers to tellme how to be better." --DAVID RATNER, owner, Dave's Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidsonto the top of the enthusiast motorcycle market; they're the core of Apple's dominant position in portable devices; and they're th