Writing for Busy Readers: communicate more effectively in the real world
communicate more effectively in the real world
Rogers, Todd, Lasky-Fink, Jessica
ISBN: | 9781922585530 |
Publisher: | Scribe Publications |
Published: | 5 September, 2023 |
Format: | Illustrated |
Editions: |
3 other editions
of this product
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Saving: | Saving: $119.39 or 82% |
Writing for Busy Readers: communicate more effectively in the real world
communicate more effectively in the real world
Rogers, Todd, Lasky-Fink, Jessica
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing- Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.
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