By David Meerman Scott ; Richard Jurek ; Eugene A Cernan ( Author ) [ Marketing the Moon: The Selling of the Apollo Lunar Program By Feb-2014 Hardcover
David Meerman Scott ; Richard Jurek ; Eugene A Cernan
By David Meerman Scott ; Richard Jurek ; Eugene A Cernan ( Author ) [ Marketing the Moon: The Selling of the Apollo Lunar Program By Feb-2014 Hardcover
David Meerman Scott ; Richard Jurek ; Eugene A Cernan
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
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