The first job of an author is, of course, to write great books, but these days, their second job is to market them. * From NY Times and USA Today Bestselling Author. Second Edition Sept 2014* Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and. Get to grips with marketing. This book is for authors who want