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How to Change Things When Change Is Hard
Chip Heath, Dan Heath
ISBN: | 9780385528757 |
Publisher: | Broadway Business |
Published: | 16 February, 2010 |
Format: | Hardcover |
Language: | English |
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Editions: |
23 other editions
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How to Change Things When Change Is Hard
Chip Heath, Dan Heath
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
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