| ISBN: | 9781451686579 |
| Publisher: | Simon & Schuster |
| Published: | 5 March, 2013 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
7 other editions
of this product
|
| Saving: | Saving: $46.48 or 67% |
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
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