The Tipping Point

How Little Things Can Make a Big Difference

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Cover Art for 9781600240058, The Tipping Point by Malcolm Gladwell
ISBN: 9781600240058
Publisher: Little, Brown and Company
Published: 3 April, 2007
Format: Audiobook
Language: English
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An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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