Made to Stick

Why Some Ideas Survive and Others Die

Cover Art for 9781400064281, Made to Stick by Chip Heath, Dan Heath
ISBN: 9781400064281
Publisher: Random House
Published: 31 January, 2007
Format: Hardcover
Language: English
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Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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