Product Strategy for High Technology Companies
Michael McGrath
EAN: | 8601410857646 |
Publisher: | McGraw Hill |
Published: | 30 October, 2000 |
Editions: |
5 other editions
of this product
|
Product Strategy for High Technology Companies
Michael McGrath
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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