Product Strategy for High Technology Companies
McGrath, Michael E.
ISBN: | 9780071362467 |
Publisher: | McGraw-Hill |
Published: | 31 October, 2000 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
4 other editions
of this product
|
Product Strategy for High Technology Companies
McGrath, Michael E.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.