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Product Strategy for High Technology Companies

Cover Art for 9780071362467, Product Strategy for High Technology Companies by Unknown
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ISBN: 9780071362467
Publisher: McGraw-Hill
Published: 31 October, 2000
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions: 2 other editions of this product

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Product Strategy for High Technology Companies

Other Editions

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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