e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Robert, Michel
ISBN: | 9780071420822 |
Publisher: | McGraw-Hill Education |
Published: | 1 January, 2001 |
Format: | ePub |
Editions: |
2 other editions
of this product
|
e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Robert, Michel
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Based on Robert's two decades of research and international consulting experience at more than 400 comp
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