| ISBN: | 9780071436212 |
| Publisher: | McGraw-Hill Education |
| Published: | 22 August, 2003 |
| Format: | eBook - EPUB |
| Links | Australian Libraries (Trove) |
| Editions: |
2 other editions
of this product
|
Strategies for binding customers to an organization-by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs
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