My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Cover Art for 9780071784801, My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins
ISBN: 9780071784801
Publisher: McGraw-Hill
Published: 11 January, 1966
Format: eBook
Language: English
Editions:
17 other editions of this product
Saving: Saving: $6.39 or 31%

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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