| ISBN: | 9780071784801 |
| Publisher: | McGraw-Hill |
| Published: | 11 January, 1966 |
| Format: | eBook |
| Language: | English |
| Editions: |
23 other editions
of this product
|
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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