Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Dave Kerpen, Theresa Braun, Valerie Pritchard
ISBN: | 9780071800488 |
Publisher: | McGraw Hill Professional |
Published: | 30 October, 2012 |
Format: | eBook |
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Dave Kerpen, Theresa Braun, Valerie Pritchard
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity-which customers find more likeable than traditional marketing campaigns. Dave Kerpen is c
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.