Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (Mcgraw-Hill Business Paperback)
Bill Quirke
ISBN: | 9780077093112 |
Publisher: | Mcgraw-Hill |
Published: | 1 March, 1996 |
Format: | Paperback |
Links | Australian Libraries (Trove) |
Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (Mcgraw-Hill Business Paperback)
Bill Quirke
Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.
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