Advertising Ethics

Cover Art for 9780130941213, Advertising Ethics by Edward Spence, Van Heekeren, Brett, Boylan Series Editor Basic Ethics in Action Series, Michael
ISBN: 9780130941213
Publisher: Pearson Custom Publishing
Published: 30 June, 2004
Format: Paperback
Language: English
Links Australian Libraries (Trove)

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

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