| ISBN: | 9780131268753 |
| Publisher: | Addison Wesley Longman |
| Published: | 1 June, 2005 |
| Format: | Other |
| Language: | English |
| Editions: |
77 other editions
of this product
|
What's Key: *Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. *CasePilot: an interactive business simulation to improve your case analysis skills. *Marketing Updates: current and archived articles organized by chapter. *Research Navigator: a portal for online research. *Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.
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