| ISBN: | 9780132883221 |
| Publisher: | New Riders Publishing |
| Published: | 19 February, 2012 |
| Format: | eBook - PDF |
| Language: | English |
| Links | Booko's Blog |
| Editions: |
7 other editions
of this product
|
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strate
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