Advertising & IMC: Principles and Practice

Principles and Practice

Cover Art for 9780134480435, Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
ISBN: 9780134480435
Publisher: Pearson
Published: 1 January, 2018
Format: Hardcover
Language: English
Editions:
17 other editions of this product
Saving: Saving: $1137.64 or 95%

An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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