Marketing: An Introduction

An Introduction

Cover Art for 9780135192122, Marketing: An Introduction by Gary Armstrong
ISBN: 9780135192122
Publisher: Pearson
Published: 1 February, 2019
Format: Hardcover
Editions:
23 other editions of this product

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving force behind every marketing strategy.

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