Viral Marketing

Cover Art for 9780195527988, Viral Marketing by Karen Nelson-Field
ISBN: 9780195527988
Publisher: OUP Australia & New Zealand
Published: 3 October, 2013
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Saving: Saving: $45.71 or 69%

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

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