Marketing: Theory, Evidence, Practice

Theory, Evidence, Practice

This product is featured on the Booko Blog
Cover Art for 9780195573558, Marketing: Theory, Evidence, Practice by Byron Sharp
ISBN: 9780195573558
Publisher: Oxford University Press
Published: 12 December, 2012
Format: Book with Other Items
Language: English
Links
Editions:
1 other edition of this product
Saving: Saving: $648.38 or 94%

Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated