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Marketing: Theory, Evidence, Practice

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Marketing: Theory, Evidence, Practice by Byron Sharp, ISBN: 9780195573558
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ISBN: 9780195573558
Publisher: Oxford University Press
Published: 12 December, 2012
Format: Book with Other Items
Language: English
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Editions: 1 other edition of this product

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Marketing: Theory, Evidence, Practice

Other Editions

Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

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