Search by title, author or ISBN

Marketing: Theory, Evidence, Practice

This product is featured on the Booko Blog
Marketing: Theory, Evidence, Practice by Byron Sharp, ISBN: 9780195590296
Add an alert Add to a list

Add a alert

Enter prices below and click 'Add'. You will receive an alert when the book is available for less than the new or used price you specify.

Alert if:
Close

Add this book to a list

You can add this book to any one of your lists. Just select the list below, and click 'Add'.

Close
ISBN: 9780195590296
Publisher: OUP Australia & New Zealand
Published: November 2017
Format: Paperback
Language: English
Links Booko's Blog
Editions: 1 other edition of this product

Please describe the issue

If you have noticed an incorrect price, image or just something you'd like to tell us, enter it below. Please include your email address if you'd like a reply.

Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.

This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.

NEW ITEMS
Prices in $AUD ( Prices updated . )
Retailer Price Delivery Availability Total
BOOKO IS FINDING THE BEST PRICES FOR YOU.
WON'T BE A JIFFY...
USED ITEMS
Prices in $AUD
Retailer Price Delivery Availability Total
BOOKO IS FINDING THE BEST PRICES FOR YOU.
WON'T BE A JIFFY...

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated

Industrial Culture Handbook
Groo Vs. Conan
Dinner in Five: Thirty Low Carb Dinners. Up to 5 Net Carbs & 5 Ingredients Each! (Keto in Five)
RE/Search: Industrial Culture Handbook Nos 6&7
Conan: The Phantoms Of The Black Coast
Judith Baker Montano’s Embroidery and Crazy Quilt Stitch Tool
Industrial Culture Handbook
Kull Volume 3: The Cat And The Skull
Season on Earth A
Border Districts: A Fiction
The Complete Guide to Fasting
Stream System: The Collected Short Fiction of Gerald Murnane