Hooked: How to Build Habit-Forming Products

How to Build Habit-Forming Products

Hardcover Paperback Audiobook eBook Other Editions
This product is featured on the Booko Blog
Cover Art for 9780241184837, Hooked: How to Build Habit-Forming Products by Nir Eyal
ISBN: 9780241184837
Publisher: Portfolio Penguin
Published: 6 November, 2014
Format: Hardcover
Language: English
Links
Editions:
20 other editions of this product
Saving: Saving: $12.46 or 30%

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest to the Bible App. 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.' Rory Sutherland, Vice-Chairman, Ogilvy & Mather 'The book everyone in Silicon Valley is talking about.' Boris Veldhuijzen van Zanten, founder of The Next Web 'Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.' Matt Mullenweg, founder of Wordpress 'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen Anderson, Author of Seductive Interaction Design 'An essential crib street for any start-up looking to understand user psychology.' Dave McClure, founder of 500 Starups

New Items

Prices in $AUD. Prices updated .
Retailer
Availability
Total
BOOKO IS FINDING THE BEST PRICES FOR YOU.
WON'T BE A JIFFY...

Used Items

Prices in $AUD
Retailer
Availability
Total
BOOKO IS FINDING THE BEST PRICES FOR YOU.
WON'T BE A JIFFY...

Filters

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated