International Business: Theory and Managerial Applications
Robert E. Grosse, Duane Kujawa
ISBN: | 9780256081145 |
Publisher: | McGraw-Hill Inc.,US |
Published: | 19 December, 1991 |
Format: | Hardcover |
Language: | English |
Editions: |
32 other editions
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International Business: Theory and Managerial Applications
Robert E. Grosse, Duane Kujawa
A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
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