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Principles of Marketing: AND MyMarketingLab

Cover Art for 9780273720645, Principles of Marketing: AND MyMarketingLab by Philip Kotler
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ISBN: 9780273720645
Publisher: Pearson Education Limited
Published: 26 June, 2008
Format: Multi-Copy Pack
Links Australian Libraries (Trove)
Editions: 61 other editions of this product

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Principles of Marketing: AND MyMarketingLab

Other Editions

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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