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Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication) by Fritz Plasser, ISBN: 9780275974640
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ISBN: 9780275974640
Publisher: Greenwood Press
Published: 28 February, 2002
Format: Hardcover
Language: English
Links Australian Libraries (Trove)

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Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

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