| ISBN: | 9780307459657 |
| Publisher: | Crown Archetype |
| Published: | 18 May, 2010 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
8 other editions
of this product
|
| Saving: | Saving: $72.10 or 72% |
The Ig Nobel Prize in Psychology-winning creators of the famous "gorilla experiment" that demonstrated people's inattention to obvious facts draw on hundreds of creative experiments to whimsically reveal how the human race overrates its mental capacity.
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