Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

Cover Art for 9780324200447, Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac) by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
ISBN: 9780324200447
Publisher: South-Western College Pub
Published: 5 January, 2004
Format: Hardback
Language: English
Links Australian Libraries (Trove)

Voice of the Expert Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.

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