| ISBN: | 9780333902752 |
| Publisher: | Macmillan UK |
| Published: | 1 April, 2001 |
| Format: | Audio Product |
| Language: | English |
| Editions: |
20 other editions
of this product
|
This comprehensive text covers all the facets of marketing management. Each chapter is built on the strong base of concepts followed by case studies sequencing. The chapters follow a logical decision-making process.
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