Marcel Danesiis Director of Program and Professor of Semiotics and Communication Theory at the University of Toronto. Media semiotics is a valuable method of focusing on the hidden meanings within media texts.Understanding Media Semioticsoffers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand, but Marcel Danesi shows that, on the contrary, it can be readily understood and can greatly enrich students' understanding of media texts—from print media right through to the internet. "Students will find much to consider in this book and will find much useful information."—Convergence