Citizen Coke: The Making of Coca-cola Capitalism
The Making of Coca-Cola Capitalism
Bartow J. Elmore
| ISBN: | 9780393353341 |
| Publisher: | W W Norton & Co Inc |
| Published: | 6 December, 2016 |
| Format: | Paperback |
| Language: | English |
Citizen Coke: The Making of Coca-cola Capitalism
The Making of Coca-Cola Capitalism
Bartow J. Elmore
A critical history of Coca-Cola's business successes outlines the company's particularly effective strategies for production, cost control and franchising while citing Coke's role in world resource depletion and the obesity crisis. 17,500 first printing. Illustrations.
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