Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Geoffrey G. Parker
ISBN: | 9780393354355 |
Publisher: | W. W. Norton & Company |
Published: | 10 October, 2017 |
Format: | Paperback |
Language: | English |
Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Geoffrey G. Parker
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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