12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE MEANING, HAPPINESS, AND TRUE SUCCESS ROBERT MICHAEL FRIED After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.). Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well. Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan: * Define the business you're in ( Figure out who you are and who you want to become. * Assess the market (Capitalize on your strengths. * Create "targets of opportunity" (Make your dreams a reality. A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success.