Introduction to Communication Studies
John Fiske
ISBN: | 9780415046725 |
Publisher: | Routledge |
Published: | 11 October, 1990 |
Format: | Paperback |
Language: | English |
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Editions: |
5 other editions
of this product
|
Introduction to Communication Studies
John Fiske
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
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