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Semiotics

Semiotics by Daniel Chandler, ISBN: 9780415363754
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ISBN: 9780415363754
Publisher: Routledge
Published: 31 March, 2007
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions: 4 other editions of this product

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Semiotics

Other Editions

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: * What is a sign? * Which codes do we take for granted? * How can semiotics be used in textual analysis? * What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

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