Understanding Intercultural Communication
Negotiating a Grammar of Culture
Adrian Holliday
ISBN: | 9780415691314 |
Publisher: | Routledge |
Published: | 17 June, 2013 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
15 other editions
of this product
|
Understanding Intercultural Communication
Negotiating a Grammar of Culture
Adrian Holliday
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
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