This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. In addition, using PR globally and incorporating the techniques of buzz marketing into PR campaigns are also covered. Further, many of the forms and other resources originally included