The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott
ISBN: | 9780470113455 |
Publisher: | John Wiley & Sons |
Published: | 30 June, 2007 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
21 other editions
of this product
|
The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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