ISBN: | 9780471171874 |
Publisher: | John Wiley & Sons |
Published: | 19 February, 1997 |
Format: | Hardcover |
Language: | English |
Robert Reid explores the history of the Net from a business perspective--how a communication system nominally built for national defense and in effect taken over by education and research came to erupt as the most important medium since television--and with greater speed and intensity than any communication medium ever. Each chapter examines the Web's business development through the story of one of its pioneers--including Marc Andreeson of Netscape, Mark Pesce of VRML, Jerry Yang of Yahoo!, Halsey Minor of CNET, and more. Its an exciting story of frantic activity in a whirlwind environment and of the individuals who rode the tornado to success.
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