Personal Finance introduces business and non–business students to the Australian financial planning industry. The text details the diversity of financial services and products available, and considers the importance of strategic planning and management. It is the first Australian text to discuss the regulatory environment assigned to the personal financial planning industry. Personal financial planning in Australia is a growth industry. As more and more Australians look to financial planners for information and guidance on investment opportunities, and short–term and long–term financial planning goals, the personal financial planning industry needs to ensure that it offers professional, ethical and well–informed services and advice.