This reviewer-praised text uses a practical coaching method to introduce students effectively to the basic skills required of a journalist -- from conceiving and researching to organizing and writing news. It emphasizes writing fundamentals and ethics in journalism. After using this motivational and engaging text, your students will be well prepared to write effectively in every news medium. This edition is enhanced with a CD-ROM that provides your students with a virtual news lab where they can put the texts concepts to practice as they write their own news stories.