The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

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Cover Art for 9780670921607, The Lean Startup by Eric Ries
ISBN: 9780670921607
Publisher: Penguin Books Ltd
Published: 9 December, 2011
Format: Paperback
Language: English
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Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

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