Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers
Choosing the Best Way to Sell for You, Your Company, Your Customers
Cox, Jeff, Stevens, Howard
ISBN: | 9780671046484 |
Publisher: | Simon & Schuster Audio |
Published: | 1 January, 2000 |
Format: | Audio Cassette |
Language: | English |
Editions: |
4 other editions
of this product
|
Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers
Choosing the Best Way to Sell for You, Your Company, Your Customers
Cox, Jeff, Stevens, Howard
Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.
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