Evangelicals Incorporated: Books and the Business of Religion in America
Books and the Business of Religion in America
Daniel Vaca
| ISBN: | 9780674980112 |
| Publisher: | Harvard University Press |
| Published: | 29 November, 2019 |
| Format: | Hardcover |
| Language: | English |
| Editions: |
2 other editions
of this product
|
Evangelicals Incorporated: Books and the Business of Religion in America
Books and the Business of Religion in America
Daniel Vaca
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
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