Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Aesthetic Judgment and Capitalist Form

Cover Art for 9780674984547, Theory of the Gimmick: Aesthetic Judgment and Capitalist Form by Sianne Ngai
ISBN: 9780674984547
Publisher: Belknap Press: An Imprint of Harvard University Press
Published: 16 June, 2020
Format: Hardcover
Language: English
Editions:
4 other editions of this product
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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

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