Permission Marketing

Turning Strangers Into Friends and Friends Into Customers

Cover Art for 9780684856360, Permission Marketing by Seth Godin
ISBN: 9780684856360
Publisher: Simon & Schuster
Published: 31 January, 1999
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions:
12 other editions of this product

The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.

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