| ISBN: | 9780684866451 |
| Publisher: | Free Press |
| Published: | 5 June, 2000 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
2 other editions
of this product
|
Recognized by Brandweek as 'the dean of the brand-equity movement,' David Aaker now prepares managers for the next level of the brand revolution-brand leadership. For the first time, Aaker and coauthor Erich Joachimsthale
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