Influence
The Psychology of Persuasion
Robert B. Cialdini
ISBN: | 9780688128166 |
Publisher: | Collins |
Published: | 1 April, 1999 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
28 other editions
of this product
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Saving: | Saving: $134.54 or 83% |
Influence
The Psychology of Persuasion
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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