Influence

The Psychology of Persuasion

Cover Art for 9780688128166, Influence by Robert B. Cialdini
ISBN: 9780688128166
Publisher: Collins
Published: 1 April, 1999
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
28 other editions of this product
Saving: Saving: $134.54 or 83%

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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